When you want to find some information about a your favourite celebrity, or something that you just saw on TV or even if you’re doing research for a school paper, where do you look first? Well, more often than not, the first place you look is the Internet. You usually go to Google and type in some keywords relating to your topic and BOOM! A whole plethora of information related to your search pops on to your screen. So how does Google know to suggest all of those pages? Well its all about Search Engine Optimization!
What is it and how does it work?
Search Engine Optimization is a tool used by search engines that finds the most relevant websites to your search topic. The Engines scan all of the websites on the internet and absorbs all of the information on the page. They look at Page Titles, links, key words and reputation, and use an algorithm to determine whether the webpage is suitable to what you are looking for. Then they will place the most relevant pages at the top of the list.
Why Does it matter?
Search Engine Optimization is probably the most helpful innovation for users of search engines… and I guess the search engine itself, since it needs SEO to be useful. Having an effective SEO tool saves a TON of time and effort for people! In less than a second, the search engine will be able to bring up the most relevant website for the user and they can get the necessary information very quickly. Without having SEO, the user would have to painfully search through every webpage and hope that it is the one they are looking for. It has changed the way people access information, and the speed at which they do it as well.
SEO not only benefits the users of the search engines or the intended audience, it also helps out the webpage creators and advertisers. SEO will use the algorithm and its findings to bring up the most relevant webpage. This is very beneficial for the lucky page that gets put at the top of the list because they will most likely be the first page that people look at. It increases awareness, visits and popularity. For the other webpages, it should be their goal to change the wording on their page or do other initiatives in order for the SEO algorithm to recognize them and move them higher up on the list.
SEO can also be used for marketing. The same process that is used for webpages can be used for advertisements. So for example, if someone is searching for concert tickets, SEO can be used to show advertisements and links to merchandise for the band thats playing that pops up alongside recommended websites. It allows marketers to reach their target audience and will help their strategies be more effective. This way it becomes more of an active marketing technique rather than placing an ad in the newspaper and hoping your target gets the message.
I know its a little confusing, so heres a video! YAY